2019 State of Digital & Content Marketing Survey
In-house counsel and C-suite executives weigh in about what works – and doesn’t work – in the content they consume most.
State of Digital & Content Marketing Survey 2019
For the last decade, the State of Digital & Content Marketing Survey has focused on the information consumption attitudes, behaviors and tendencies of in-house counsel, paired with practical guidance for law firms that continually compete for greater share of voice among this audience.
In an era when content is fire and digital publishing technology is gasoline, we delve deeply into what makes effective content stand out from the noise: the formats, attributes, preferences and other variables that in-house counsel and C-suite executives find most valuable. In 2019, we use this real-time audience insight to offer fresh guidance on how firms can continually sharpen their content strategies.
For many firms, content strategy is a challenge
Just 25% of law firm marketers said they had documented content strategies, a reflection of the complexity of prioritizing some practice groups at the expense of others.
Which content attributes most attract decision-makers?
When asked what attributes matter most in the content that they consume most frequently, both C-suite executives and in-house counsel continue to agree that utility is the most important.
About Greentarget
Greentarget is a strategic public relations firm focused exclusively on the communications needs of highly competitive business-to-business organizations. We counsel those who counsel the world’s leading businesses and direct smarter conversations among their most important audiences to help deepen the relationships that impact the long-term value of their organizations.
About Zeughauser Group
Zeughauser Group is the firm of choice for legal industry leaders seeking to increase competitive advantage and profitability, enhance market position and strengthen organizational culture.
For more information about the 2019 State of Digital & Content Marketing Survey or previous reports, please contact jcorey@greentarget.com
