Research & Market Intelligence

Directing smarter conversations in the age of information overload requires going deeper to find unique perspectives and valuable insights. Our Research & Market Intelligence team uses customized qualitative and quantitative techniques to develop news-generating narratives and position clients as thought leaders – all while maintaining alignment with a client’s overall business strategy and goals.

Greentarget’s consultative and strategic approach to research works in concert with our Media Relations, Content & Editorial Strategy, Digital and Analytics, and Special Situations capabilities. Bringing these competencies together allows us to direct smarter conversations using the findings and insights we’ve helped our clients unearth.

Our research capabilities include:

  • Industry analysis and competitive intelligence reports
  • Buyer personas and customer journey maps
  • Surveys/flash surveys/live polls
  • Data analytics
  • Qualitative focus groups and stakeholder interviews