- Ninety-six percent of in-house counsel said information overload was a problem in their daily efforts to consume information regarding business, industry and legal topics affecting their companies.
- LinkedIn remained the dominant social media tool that in-house counsel use for professional reasons, with 73 percent saying they had used it within the past week – up from 68 percent in the previous survey.
- Despite the flow of so-called “fake news,” traditional media (e.g., The Wall Street Journal and The Economist) remain the most credible sources in the eyes of in-house counsel; 95 percent said those sources were very or somewhat credible.
- Fifty-two percent of in-house counsel ranked law firm content as very good or excellent, compared with 43 percent in 2015.
- Eighty-one percent of law firm CMOs said they will produce more content in 2017 than in 2016, and none said they will produce less. Nearly half (49 percent) of CMOs said their content budgets would increase over last year while the same number said they would remain the same.
- Twenty-six percent of respondents said their firms had documented content strategies, which is up from 13 percent in 2015. Forty five percent said they had undocumented strategies, and 23 percent said they were planning to implement content strategies in the next 12 months.
- The greatest challenge for content marketers was a lack of engagement from attorneys within the firm (46 percent) followed by a lack of staff time (26 percent).