July 25, 2019 Decision-Makers Speak Out: Content Works Best When It’s Actionable But while in-house counsel and C-suite executives both want content with utility, they define this key attribute in different ways, according to the 2019 State … Read More
May 3, 2019 Greentarget and Duff & Phelps Win Top Honors for Research Greentarget and Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, won The Holmes Report’s 2018 Diamond SABRE award for Superior … Read More
December 13, 2018 Greentarget Global Group Announces New Client Wins New relationships underscore increasing demand in agency’s services across earned media, research, content and digital. CHICAGO, December 13, 2018— Greentarget Global Group, a leading business-to-business … Read More
July 25, 2018 PR Week: Traditional media (still) scores big with executives in B2B survey Executive use social media but just don’t find it as valuable NEW YORK: Despite the media facing both financial and political headwinds, most C-suite executives … Read More
May 2, 2019 Greentarget Names Betsy Hoag Director of Research and Planning Hoag will lead the company’s award-winning Research and Market Intelligence team to expand capabilities and drive actionable insights for clients Greentarget, a leading business-to-business public relations firm, today announced the addition of Betsy Hoag as director of research and planning in the firm’s Chicago office. Hoag will lead Greentarget’s award-winning Research and Market Intelligence team to design and execute quantitative and qualitative research campaigns. Additionally, Hoag will provide strategic planning and brand strategy, leveraging her diverse experience across the research spectrum as clients look for support activating and interpreting research-based insights. “As our clients continue to compete on the basis of expertise, differentiated thought leadership programs require us to go deeper to find unique perspectives and insights that serve audience needs,” said Aaron Schoenherr, founding partner of Greentarget. “We’re bullish on the role research plays in our work as more of our clients have come to rely on … Read More
