• Christian Erard Associate Vice President

  • His Passion: Building Knowledge

Christian draws on his strong background in corporate communications, marketing, media relations, and brand management to provide clients with exceptional public relations support.

A strategic counselor and manager, he has built his career on achieving measurable results for his clients, developing full-scale communications strategies, mitigating client risk during periods of crisis, and executing comprehensive social media campaigns.

With an aptitude in numerous industries – legal, management consulting, corporate, private equity, consumer, and professional services – Christian finds solutions to tough problems and delivers results through strategic and tactical initiatives.

Christian polished his skills in several marketing and public relation agency positions, and believes that the true path to success is building a strong professional relationship with his clients to best understand their goals and potential.

A lifelong swimmer and athlete, Christian keeps his competitive spirit alive through various activities including Ironman-distance triathlons, skiing and running. He is also a life-long Detroit sports fan.

What gives me purpose in my work?

The sense of achievement I get in providing informed and considerate guidance to my team members and young associates, and helping to sustain the collegial environment that drives the Greentarget engine.