Sonia is a data junkie with a financial analyst background. She loves uncovering hidden patterns from a mess of data, allowing her to provide cutting-edge research to Greentarget’s clients.
Based in New York and part of the Research and Market Intelligence team, Sonia conducts custom research based on clients’ organizational needs and challenges, helping them attain accurate and meaningful insights on key business issues. With international experience in research analytics, Sonia consistently uncovers new market trends and actionable results.
Sonia works with clients in the legal, professional services, technology and financial sectors to execute research projects through online and flash surveys, live polling, focus groups, online discussions and interviews. She has worked with clients to conduct research on topics such as virtual and augmented reality, global incident response threats and e-sports. She is a member of Greentarget’s Digital Task Force, where she helps develop best-in-class measurement, analytics and research capabilities for clients.
Prior to joining Greentarget, Sonia served as a project management consultant at Unilever and business analyst for Standard Chartered Bank. She also completed the Chartered Financial Analyst Program and attained her MBA from Sabanci University in Istanbul, Turkey.
Her passion for traveling and learning about different cultures has led her around Europe and helped foster a newfound love for cycling, notably around the beautiful canal towns in the Netherlands.