John Matthew Upton
A digital native, “JM” drives creative application of data and digital techniques within Greentarget’s public relations practice.
JM has been at the forefront of digital transformation since 2005 and has supported many of the world’s Fortune 100 companies in the development of both internal and customer-facing digital experiences.
An authority on a range of disciplines including information architecture, user-centric design, web analytics, SEO and content marketing, JM provides end-to-end strategic counsel from solution design to implementation. As a consultant with experience across a range of industries and company sizes, he is adept at developing digital strategy for organizations with a wide range of digital maturities.
Previously, JM held digital strategy and analytics roles at Ricoh, Codifyd, Earley Information Science, Yellowbook.com and Circuitcity.com. His client experience as a consultant includes KPMG, Johnson & Johnson, Target, Capital Group, Franklin Templeton, Applied Materials, Thermo-Fisher Scientific and Allstate.
Obsessed with science fiction and fantasy football, when JM isn’t stuck in a book or glued to the latest NFL player evaluations, he’s most likely searching for new culinary experiences in Chicago.