Chris, an avid chess player, brings his passion for strategy and patience for playing the long game to Greentarget’s clients in two highly regulated industries – enterprise technology and life sciences.
Chris enjoys immersing himself in complex industries, analyzing data and training himself to think like an insider. This allows him to understand what issues are most pressing to these clients and meticulously craft executive positioning, social media and crisis management strategies from the inside out.
In addition to working with professional service clients, he has also developed a public relations approach specifically tailored to enterprise technology clients. This includes helping clients map personas to best understand their customers, honing a novel narrative and signature point of view, developing a comprehensive content strategy and executing proactive media outreach that will get noticed by target audiences.
Chris brings training in journalism and years of public relations experience to the firm. Before Greentarget, he provided government-facing media relations counsel, presided over analyst meetings and managed C-suite relationships in the investor relations sphere.
Chris hails from the suburbs of Washington, D.C., and has a passion for military history, particularly the American Civil War. When he’s not reading history or visiting battlefields, he enjoys contemporary art and following American and English soccer.