After working for some of the world’s most respected news outlets, Brandon brings his passion for journalistic storytelling to Greentarget’s clients.
Brandon consults with business leaders across a variety of industries, helping them find the sweet spot where their insights and their constituents’ needs intersect and then creating a content strategy to support their goals. He has helped clients craft digital and branded magazines from scratch, developed comprehensive firmwide messaging campaigns, delivered media training to executives and produced content for publication across both the earned and owned spectrums.
Under his leadership, Greentarget’s Content & Editorial service line has grown, which touches nearly all of the firm’s clients on a daily basis. Brandon is also a member of the firm’s Digital Task Force, where he implements new ways to seamlessly integrate editorial strategy with digital offerings in SEO, data and analytics, social media support and more.
Before Greentarget, Brandon served as editor and writer at prestigious business publications including The Wall Street Journal, Forbes and Crain’s Chicago Business. He has also led teams of renowned journalists; launched and managed major news websites; managed one of the largest content-marketing teams ever assembled, at Groupon; and advised business and law firm clients on content strategy, creation and production.
Inspiring for results
When not at work, Brandon can be found tooling around Chicago, where he lives with his twin daughters. He spends his spare time enjoying neighborhood theater, live readings and drink specials around the city.