Greentarget assisted Perkins Coie in conceptualizing, developing and executing the first research report from a major law firm examining the key business and legal issues impacting the burgeoning augmented reality and virtual reality industry.
Greentarget’s Research and Market Intelligence team conducted an audit of existing studies and media coverage to identify a unique focus for the survey. More than 650 respondents, ranging from entrepreneurs and technology executives to investors and consultants, responded to the survey. From this, a full-scale research report was realized that identified the major issues and pain points impacting this sector. Finally, Greentarget’s media relations team disseminated the findings to national and regional business and trade media.
The report was highlighted in 40 articles in national and business outlets.
Coverage includes Fortune, Associated Press, CIO, Fast Company, International Business Times, and VentureBeat.
The Associated Press article was picked up in more than 300 national and regional media outlets.