In early 2018, Foley & Lardner LLP and Greentarget set out to build a differentiated thought leadership platform in the overcrowded cryptocurrency space.
To accentuate Foley’s point of view and drive brand awareness of the firm’s wide-ranging capabilities, Greentarget worked with Foley to develop a comprehensive research-based piece of thought leadership that focused on the collective perceptions of industry leaders. The Greentarget team conducted the research, developed a report and executed an amplification strategy including media relations, content distribution and social media promotion.
Foley’s 2018 Cryptocurrency Survey generated tremendous visibility with nearly 100 articles featuring the survey findings in such publications as The Wall Street Journal, Forbes, Barron’s, Business Insider and Blockchain News.
The report garnered more than 600 page views on the firm’s website and 2,000 views via an email distribution campaign.
Sponsored content on LinkedIn delivered a click-through rate 95 percent higher than the average LinkedIn sponsored post.