Carbon Black, a leader in cloud endpoint protection, sought out Greentarget’s expertise to develop a robust report to keep the market up-to-date on cybercrime trends, showcasing the depth of the company’s subject-matter authority.
Content & Editorial
Earned Media
Financial Institutions
The Background
Greentarget worked in conjunction with Carbon Black in the production of these reports at every stage, beginning by engaging our market intelligence team to ideate themes for the report, then deploying our research team to conduct surveys to glean insight from the marketplace, and finally giving the data analysis to our content team to produce a final report in tandem with Carbon Black’s cybersecurity experts.
The Results
Greentarget greatly streamlined the production of the report from months to just eight weeks.
The Office of the United States Trade Representative referenced Carbon Black’s research in an official report to President Trump on the rising incidents of Chinese cyberattacks on the US.
The Cyber Security Excellence Awards conferred a Silver Medal for Project of the Year in 2019, and the campaign was a finalist for The Holmes Report’s 2019 SABRE Award for Research and Planning.
