November 25, 2019
Why Data-Driven Content Strategy Matters to Professional Services
For professional services marketers, producing thought leadership means relying heavily on subject-matter experts. We trust them not only to deliver insights, but also to tell us about their audiences – what they care about, what they need to know and where they go to get their information. That has worked fine for years. But there’s a problem – basing an entire campaign on the perspective of a single expert, or even a small group of them, risks tainting that thought leadership with those individuals’ biases, experiences and self-interests.
How can marketers avoid that risk, produce content more likely to connect with key audiences and generate better results from their thought leadership – without blowing up their editorial processes?
The answer: data. A skilled analysis of audience and industry data will help not only to avoid bias, but also uncover unique insights to strengthen your content strategy – and supercharge your thought leadership. The results will produce a more credible point of view, and ensure you’re creating true thought leadership that drives client development and business growth.
Say goodbye to content marketing, and say hello to data-driven storytelling
Greentarget has created a roadmap for operationalizing these concepts: our white paper Data-Driven Content Strategy for Professional Services describes the tactics and techniques your firm can use to create content that your most coveted prospects want.
Valuable insights on how to:
- Create an end-to-end, ready-to-use editorial process
- Use SEO analysis to understand user needs
- Know the tools you’ll need to develop valuable data sets
- Develop effective content marketing strategies for each channel
- Use data to iterate and enhance your thought leadership
For more on how you can use data to supercharge your organization’s editorial process and convert passive readers to engaged client prospects, download the white paper now.