Hey United: We Have a Problem With the Term “Re-Accommodate”

It’s been quite a week for United Airlines, and the company remains firmly on its heels. In addition to video of a passenger’s forcible removal going viral, United’s CEO used a term in his first public statement after the incident that was, frankly, mind-boggling:

“I apologize for having to re-accommodate these customers.” Emphasis mine.

There are a lot of lessons to be learned here, but the one we’re most interested in is the tension that exists between legal and communications departments in times of crisis. Please check out my full post for more.

Aaron is constantly seeking out opportunities for innovation at Greentarget, whether it is improving firm processes or finding ways to increase client and employee happiness.

He can often be found checking out live music and contemplating the parallels between great live musicians and high-performing teams.