Seed the reputation of the company as one of the nation’s premier automotive consultants, while elevating and reinforcing its credentials within the automotive industry.
Generated 120% more media placements over the previous year.
Achieved impressive social media click-throughs and Youtube stats.
Survey report was downloaded nearly a thousand times.
Leverage the existing dialogue regarding the state of the automotive industry to position company principals as thought leaders and drive critical conversations using a first-ever survey report and resulting coverage to generate leads.
- Developed an integrated communications plan combining social media tools with traditional research, original thought leadership and media relations to position the company’s consultants as experts on automotive industry trends.
- Scheduled pre-launch briefings for company execs with automotive reporters to provide preliminary survey observations.
- Developed and executed a news-generating survey and press release.
- Leveraged content created for the company’s Automotive Seminar, launching an aggressive media relations campaign targeting the automotive sector to further credential the firm.
- Created bylined articles summarizing the survey results.