Repositioning an auto industry powerhouse with a thought leadership survey

Case Study

SITUATION

Seed the reputation of the company as one of the nation’s premier automotive consultants, while elevating and reinforcing its credentials within the automotive industry.

RESULTS

Generated 120% more media placements over the previous year.

Achieved impressive social media click-throughs and Youtube stats.

Survey report was downloaded nearly a thousand times.

STRATEGY

Leverage the existing dialogue regarding the state of the automotive industry to position company principals as thought leaders and drive critical conversations using a first-ever survey report and resulting coverage to generate leads.

  • wsj
EXECUTION
  • Developed an integrated communications plan combining social media tools with traditional research, original thought leadership and media relations to position the company’s consultants as experts on automotive industry trends.
  • Scheduled pre-launch briefings for company execs with automotive reporters to provide preliminary survey observations.
  • Developed and executed a news-generating survey and press release.
  • Leveraged content created for the company’s Automotive Seminar, launching an aggressive media relations campaign targeting the automotive sector to further credential the firm.
  • Created bylined articles summarizing the survey results.