Reinforcing M&A expertise at an AmLaw 200 firm

Case Study

SITUATION

A national law firm wanted to leverage its “state of the market” survey and events as a springboard to generate broad national industry recognition of the depth of its M&A practice and its position as a thought leader in M&A.

RESULTS

Over the survey’s 11-year run, generated hundreds of media placements in national, regional and trade publications

 

Turned the firm’s annual M&A seminars into go-to events which regularly reach capacity within days of the initial invitation

 

Drove an average of 1,200 visitors to the firm’s website to download the survey report

 

Generated dozens of new business leads among clients with whom the firm was not currently engaged based on the content contained in the report

 

STRATEGY

Greentarget leveraged the knowledge, expertise and innovative thinking of the firm’s lawyers to position the M&A practice as the premier choice of high-profile national and international companies.

 

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EXECUTION
  • Executed a firm-branded “state of the market” M&A survey
  • Planned events around the release of the results to generate regional and national media coverage surrounding the practice