Raising visibility for an innovative college aid nonprofit

Case Study

SITUATION

Increase awareness of client’s mission among a highly strategic audience of high school students seeking college aid, university administrators, legislators and potential donors.

RESULTS

Secured feature stories in high-profile local and national media outlets.

Helped client drive more than 60 applications to the program.

Created new fundraising opportunities.

STRATEGY

Greentarget sought to secure media placements highlighting client’s mission and to improve its external communications by ensuring its key messages are relayed effectively.

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EXECUTION
  • Provided guidance on the structure of its website
  • Secured national profiles and local stories in relevant publications
  • Implemented a thought-leadership campaign for the client’s founders and utilized social media to maximize visibility among a diverse audience
  • Organized introductory meetings with notable education and non-profit reporters