Positioning a D.C. law firm as the premier tax practice

Case Study

SITUATION

A Washington D.C. firm that was founded as the first federal tax practice in the U.S. wanted to be top of mind among large domestic and international companies.

RESULTS

Generated 400 tax practice article placements over three years.

Drove thousands of unique visitors to firm website to download survey report.

STRATEGY

Leverage the attorneys’ knowledge, experience and innovative thinking to position the firm as the premier choice for high-profile tax legal work.

  • bloomberg
  • forbes
  • wsj
  • washington
  • national-law-journal
  • reuters
EXECUTION
  • Created the Tax Policy Forecast Survey, an annual survey of key stakeholders to reinforce firm credentials and provide a platform for news generation.
  • Developed phased media plans to create a steady drumbeat of original, thought-provoking coverage.
  • Used aggressive media outreach to capitalize on hot-button issues, tax controversies and rules changes.