• Kevin Iredell Director of Research

  • His Passions: Research & Deep Sea Fishing

Kevin has spent the past two decades building a career in B2B and the legal industry, leading efforts in research, marketing, business development and communications.

At Greentarget, he is creating a full-service research offering that encompasses both quantitative and qualitative research.

Kevin leads baseline brand and perception audits to inform and guide strategic communications programs.

He also is building market intelligence capabilities to shape communications strategies and fuel owned content channels for clients.

A seasoned research professional, Kevin previously served as vice president of marketing and led the research business of the nation’s leading publishing company in the legal market.

Prior to that, he worked in leadership positions for a top legal services provider, managing research, marketing and product development.

He also spent time in China developing the country’s first-ever lawyers directory. He frequently speaks about research, marketing, branding and law firm economics.

Kevin has a passion for deep sea fishing, and makes an effort to fish the ocean at least once a month — even during the bitter cold winter.

An excellent amateur chef, Kevin takes pride in his high school restaurant career, and he dreams of one day attending culinary school to hone his skills in the culinary arts.

What gives me purpose in my work?

My clients and my sense of curiosity. I love coming into the office to find a new question or challenge to solve.

I also love learning about other businesses, companies and law firms. It makes every day different and interesting.