• John Matthew Upton Director of Digital Strategy & Analytics

  • His Passion: Ideation

A digital native, John Matthew “JM” drives the creative application of data and digital techniques within Greentarget’s public relations practice.

JM has been at the forefront of digital transformation since 2005, and has supported many of the world’s Fortune 100 companies in the development of both internal and customer-facing digital experiences.

An authority on a range of disciplines including information architecture, user-centric design, web analytics, SEO, and content marketing, JM provides end-to-end strategic counsel from solution design to implementation; as a consultant with experience across a range of industries and company sizes, he is adept at developing digital strategy for organizations with a wide range of digital maturities.

In addition to building a comprehensive digital offering, JM focuses on inculcating digital methodologies to strengthen Greentarget’s research, thought leadership, and content development service lines. Developing Greentarget’s ability to mine critical industry data helps us provide more timely, impactful, and ultimately actionable insight, fulfilling our mission to drive smarter conversations.

Obsessed with science fiction and fantasy football, when JM’s face isn’t stuck in a book or glued to the latest NFL player evaluations he’s most likely searching for new culinary experiences in Chicago.

What gives me purpose in my work?

The joy of discovery – there is nothing like the “eureka!” moment after solving a complex business problem with data.