For nearly 20 years, John has focused on conceptualizing and executing marketing strategies for ﬁnancial, professional and other service businesses.
This includes high-level counsel for many of the world’s leading law ﬁrms, real estate organizations, management consulting, accounting, private equity, venture capital and healthcare management ﬁrms, among other B2B organizations.
Possessing razor-sharp judgment to advise clients on their most sophisticated and sensitive communications issues, John is an authority on “earned” media strategy, research-based thought leadership, content marketing, crisis and litigation communications, social and digital media and reputation management.
He also is one of the principal architects of Greentarget’s client service mantra — the Greentarget Way — which articulates the client service behaviors and delivery standards that are a hallmark of Greentarget’s industry-leading approach.
Devoted to his family, John enjoys traveling, playing golf, spending time outdoors and watching his kids play sports.
What gives me purpose in my work?
Seeing Greentarget team members achieve career breakthroughs by solving a client’s problem or measurably impacting a client’s business objectives gives me an overwhelming sense of pride and purpose.
While advising clients and helping them succeed is immensely energizing and rewarding to me personally, watching members of the team do it ushers in a whole new level of gratification.