• Jen Tatro Vice President, Business Development and Marketing

  • Her Passion: Driving Agency Growth

Jen has held leadership roles in agency business development and marketing for close to a decade at some of the world’s largest PR and advertising firms.

She has developed successful PR proposals and marketing strategies for companies in a variety of industries, including insurance, automotive, government, technology, financial services, higher education, retail and consumer packaged goods.

Jen’s past experience on the client side as a PR specialist at a global B2B software company, combined with her knowledge of integrated marketing programs, helps her to better understand clients’ marketing challenges and ultimately develop the best solution.

Jen oversees prospecting and agency marketing initiatives for Greentarget, driving awareness and growth for its services in research, content development, thought leadership and media relations. Additionally, she works closely with the senior management team to develop proposal recommendations and pitch presentations.

Jen spends her spare time with her husband, chasing two young daughters and a Boston Terrier. Her weekends are devoted to re-habbing a hundred-year-old brick Georgian home, trying ambitious recipes in the kitchen, cheering for her beloved Michigan State Spartans, and lamenting on the latest Chicago Bears season.

What gives me purpose in my work?

Fostering a culture for agency growth—it requires an intellectual curiosity, a collaborative team, and most of all, an entrepreneurial spirit!