Media Relations

Earning media attention through empathy and insights

Despite the relentless challenges facing both traditional and emerging news institutions, the media remains a powerful communications vehicle, particularly among the stakeholders that business-to-business organizations seek to influence. To effectively engage traditional media, organizations must empathize with the needs of journalists and their specific audiences, manage the inherent risks and engage as skilled participants by expressing a point-of-view that resonates.

Our media relations capabilities include:

  • Media strategy & positioning
  • Media training
  • Creative, results-driven implementation, including:
    • Market intelligence-fueled story development
    • Media roundtables
    • Targeted publishing campaigns, including bylines and op eds
    • Coverage of branded research and content
    • Industry sector-focused media campaigns
    • Growth and outlook/feature story development
    • Leadership editorial campaigns
    • Breaking news analysis and positioning
    • Maximizing organizational milestones, including strategic growth moves, major transactions, CSR accomplishments, and pro bono and community service recognitions
  • Message pull-through analysis
  • Media relations support
  • Daily media capture, monitoring and reporting