An AmLaw 100 firm known for its strong regulatory practice wanted to launch an of-the-moment new practice area, including positioning its capabilities among key business, legal and aviation publications and its lead partner as a go-to source on industry trends.
Secured more than 50 media placements within business, legal and aviation industry media
Developed strong relationships between the lead partner and top-flight business and legal outlets.
Greentarget leveraged the lead partner’s reputation for excellence in the aviation sector and his experience in Washington D.C. as a former senior member in two U.S. government agencies to create a symbiotic relationship with key media.
- Made the most of the practice announcement by referencing recent trends and positioning the group as the first Washington D.C.-based practice of its kind.
- Delivered a steady drumbeat of byline articles on the business implications of the evolving regulations.
- Positioned partners’ insights on regulatory developments through a series of introductory calls and meetings with key media outlets.