Greentarget Embarks on New Pro Bono Effort

Greentarget, since its earliest days, has endeavored to give back to the community by working with a variety of pro bono clients. In 2016, we contributed hundreds of hours to worthy organizations across the country. And we’re on track to do the same this year.

Now, with 2018 just around the corner, we want to expand our list of possible pro bono clients with the first ever GT Cares Grant. Throughout January, we’ll be collecting applications from U.S.-based organizations. We’ll evaluate and pick one client to work with as part of a 90-day engagement in early 2018 – and we’ll announce the winner in March. Organizations submitting applications must have a 501(c)3 designation and a communications goal that can be achieved in 90 days. They also should be new to Greentarget and not have a religious or political affiliation.

Greentarget can offer pro bono clients services in media relations, content production, social media, digital strategy and/or public relations training. But we don’t want to limit potential efforts to those buckets. Organizations submitting applications can also suggest other related types of work.

Still, it’s important to keep in mind that we’ll judge applications based on the likelihood of a fit – that is, how well we could serve your organization. Here’s a sampling of organizations we’ve worked with in 2017:

  • Barrel of Monkeys: The Chicago-based arts education organization focuses on teaching creative writing to grade schoolers and turning their stories into performances for the public. The organization celebrated its 20th anniversary in 2017, and Greentarget helped create messaging that resulted in coverage in several local media outlets.
  • Cameron Kravitt Foundation: CKF teaches future doctors, particularly pediatricians, how to tell parents their child has died. With a primary goal of increasing awareness of and engagement with CKF, Greentarget leveraged earned media as a channel to articulate the CKF story. We also provided a social media framework for the Junior Board to consider implementing in the second half of the year.
  • Culinary Care: The organization provides made-to-order meals from a network of quality restaurants for families facing cancer. In September, the nonprofit held its 3rd Annual Corporate Cook-Off with a Chopped-inspired affair. Leading up to the event, Greentarget provided traditional media relations counsel, and post-event we developed follow-up material to help Culinary Care reconnect with sponsors, patients and families in need, as well as social media messaging.
  • Heartland Alliance: Each year, Heartland Alliance hosts a Home & Garden Tour in Southwest Michigan offering a glimpse into homes and gardens with interesting architecture and interior design. Because all proceeds go to the Heartland Alliance Fund, ticket sales are of utmost importance. To increase awareness of the event, Greentarget secured media coverage in numerous event calendars, as well as articles in Road Trips for Gardeners and Harbor Country News that promoted the tour.
  • Humble Design: The Detroit-based nonprofit helps families transitioning out of homeless shelters by furnishing their new homes soup to nuts (furniture, curtains, towels, dishes, art, books, etc.). The nonprofit opened a Chicago chapter in March 2017 and wanted to get the word out locally. Greentarget secured broadcast coverage on ABC, NBC and CBS.
  • Kids in Need of Defense: KIND strives to ensure that no child appears in immigration court without legal representation while continuously educating lawmakers and the general public about what the kids are fleeing and who they are. Greentarget helped get the word out by leveraging traditional and social media to promote two reports on sexual and gender-based violence in Central America, and we produced two Q&As with legal volunteers.
  • United Way of Metro Chicago: Greentarget facilitated planning discussions about the organization’s new neighborhood network program, developed an executive positioning plan and engaged in story development conversations with the organization’s CEO and SVP of Community Impact. We also instituted a twice-weekly news monitoring notification newsletter to flag stories that United Way can be positioned to comment on.

We’ve also worked extensively with the Domestic Violence Legal Clinic, which we wrote about in September.

We’ll be accepting applications from January 2 through January 31, 2018. If you’re interested in submitting, please answer the following questions in a Word document and send your submission to probono@greentarget.com.

ABOUT YOU

ORGANIZATION NAME:

ADDRESS:

PHONE NUMBER:

WEBSITE:

MAIN CONTACT NAME:

TITLE:

PHONE NUMBER:

EMAIL ADDRESS:

Is your organization a 501(c)3 nonprofit? Yes/No

What is your annual marketing and public relations budget?

How did you hear about this program?

COMMUNICATIONS NEEDS

  • Describe your organization. (200 words or less)
  • Give us your best pitch about why we should work with you. (200 words or less)
  • What specific communications challenge can Greentarget help you solve starting in early 2018? (200 words or less)
  • How do you envision Greentarget helping you meet that challenge in 2018? (200 words or less)
  • What is your ideal outcome of the work associated with this challenge – e.g., improved overall messaging, media coverage or increased social media presence? (200 words or less)
  • Describe your organization and staff, particularly your communications/public relations personnel. (200 words or less)

Abby has built a successful career providing clients with top quality support in communication strategy, media relations, crisis communication, social media management, project coordination, executive positioning, writing and editing.

She enjoys horseback riding, either training in the northwest suburbs of her hometown of Chicago or exploring the trails of Montana.

Paul has a keen understanding of what media outlets want and what reporters deal with on a day-to-day basis.

When he’s not working or watching his beloved Chicago Cubs, he spends his time working on personal writing projects and reading non-fiction.