Expanding Awareness of Large Law Firm Within a Global Network

Case Study

SITUATION

By hosting the World Services Group’s 2015 Annual Meeting in New York City, an AmLaw 200 law firm aimed to enhance business development opportunities within the global world service group network and leverage the impressive program to educate current clients and prospects.

RESULTS

Robust, branded news site to serve as showcase of law firm’s role as host of the WSG Annual Meeting

Site presents a strong chronicle of the meeting’s proceedings, highlighting the high-level program and prestigious speakers assembled by law firm

Charted a new course for positioning law firm as a national firm that can comment from sophisticated knowledge of global issues

STRATEGY

Greentarget covered the meeting as if a major media organization were dispatched to cover the event, showcasing the credentials of — and creating “buzz” around — the law firm by publishing robust content leading up to, during and after the meeting.

  • bloomberg
  • forbes
  • theAmericanLawyer
  • CorpCounsel-Logo
  • techcrunch
EXECUTION
  • Developed and launched a jointly branded law firm-WSG news site to serve as a showcase for content regarding the event’s proceedings
  • Drafted, posted and distributed content from the news site to WSG, through firm partners and key journalists, directly and via social media channels
  • Developed, executed and publicized a poll of meeting participants, contributing compelling, timely content to the site