2015 State of Digital & Content Marketing Survey

Greentarget’s fifth year of law firm insightsSOD

This marks the fifth year that we at Greentarget, along with our colleagues at Zeughauser Group, have published the results of The State of Digital & Content Marketing Survey.

As in years past, it contains a wealth of insights for law-firm marketers and digital strategists. And as always, the most revelatory parts of this year’s survey lie in its nuances; in five years, for
instance, we’ve seen in-house counsel steadily embrace social media, in particular LinkedIn, as a tool for consuming information and connecting with outside counsel. This year, in a new wrinkle, we see growing professional use of Facebook, YouTube and Twitter, while law firm blog readership levels off.

The 2015 report explores that, and many other new developments, in rich detail. To download a free executive summary please click here. To purchase the comprehensive, premium report, click here.

Past reports are also available to view here.