Achieving the gold standard in brand recognition for an investment bank

Case Study

SITUATION

A leading investment bank wanted to quickly build awareness and increase its name recognition within the capital markets.

RESULTS

Showcased analysts as thought leaders in more than a dozen top-tier outlets.

Facilitated a live interview on CNBC with an analyst on trends in the gold market.

STRATEGY

Greentarget leveraged the current economic uncertainty and upward trending of gold prices to showcase the investment bank’s expertise in this sector, particularly highlighting its analysts’ investment knowledge specific to precious metals.

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  • reuters
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EXECUTION
  • Positioned investment bank and its analysts as expert resources on how to capitalize on increased interest in this sector with a focus on specific gold companies.
  • Collaborated with management on current topics of interest to provide critical perspective for engaging media interest.
  • Developed a thought leadership strategy to leverage the impact of the bank’s perspective.